Happy New Year

This is a great time to reflect on your website, see if there is anything that needs to be changed.  Quite often the year is copyrighted in the footer and needs to be updated.  So take a few minutes and scan your website and make corrections.  Also print out and keep your metrics from year to year.  

Pictures, Pictures, Pictures


Pictures on websites are so important.  Show people your products, your store, your staff.  Let people really see what you are about.    Try to get action shots,  pictures with people;  It will help keep people interested. 

The great thing about using Squarespace is the many photo gallery options.  You can do slide shows, grids and more. Some of the galleries have lightbox features, where it will open up an enlarged picture in another window.   You just need to take some time and have fun with it!





Why I Love Using Squarespace

Over the years, I have used numerous programs for website design including Front Page, Word Press and Dreamweaver. Once I started using Squarespace,  I knew  there was no going back to these other programs.  Below are some of the reasons I love using Squarespace:

  • Squarespace is responsive which means it is easy to read and navigate on a variety of cell phones, iPads, and computers.  It also works in modern browsers.

  • Support!  I can email them and they answer my questions that day. 

  • The photo galleries are amazing and so easy to use.  I can make slideshows and grids plus put frames around them.  The photo galleries can also have descriptive words on them, make them linkable or have lightbox features, which allows you to zoom into the picture.  

  • The templates are clean, crisp, professional and beautiful.
  • Clients can easily edit their content themselves after the site is created, so their information is up-to-date.
  • Has secure, easy to use e-commerce capabilities.


Creating Content For A Website

When I started to create my own website, I really began to understand how challenging it can be to write content for your website. I knew the layout I wanted, the info I wanted on each page, but putting it into words isn't always easy.  I started by setting aside about 30 minutes to write the pages.  I then set it down for a few days and edited.  I kept reworking the pages every few days until I had a good draft.  I then asked a few people I am close with, to look over the wording of the site.  With their help, I was able to tweak it to look and sound the way I wanted it to. When creating a website, It's important to look at the website with the help of these different perspectives. 

So, if you are struggling too writing for your website, just make sure and set aside time to work on it...  time to contemplate it, work at it... ask people you are close with to look at it too... remember it doesn't happen overnight...  although you need to promote yourself, be real and honest... and most importantly, be yourself...




Reasons For A Website

  • Credibility! Before visiting your business, people often look it up online, to make sure it has a good reputation. It helps to offer testimonials or reviews on your website.
  • It can promotes your business 24 hours a day, 7 days a week, even holidays.  It can answer customer questions, give directions, post hours and show your product/service  information.  
  • If you don't have website, your competition probably does.  If they can't find what they need about products/services you sell from you, they will look elsewhere.
  • Most importantly, ask yourself why not... you may give the excuse that you don't have a computer or don't have email.  That isn't necessary, people can contact by phone, they don't have to contact you by email.